Simulated reader roundtable

Read the room
before you walk in.

Easy to generate. Hard to resonate.

Test your memo, pitch or deck before the meeting that counts. Pick the panel you will face: the board, an investor, your customers, a copy editor. Each simulated reader reads it for their own role and at their own pace, some to the end and some only to the sentence where they give up. Then they sit around one table and tell you where it held them, where it lost them, and what they would push back on.

  • Sentence by sentenceAttention, comprehension and memory advance one sentence at a time, reproducibly
  • Each with their own lensA role sets what they read for; age, situation and motivation set how fast they read and how far they get
  • Grounded in the textEvery remark quotes what that reader actually read

Method

How it works

01

Pick your readers

Say who they are: age, education, how well they know the topic, and where and why they read. That sets how much they know, how much they care and how fast they read.

02

They read, sentence by sentence

Each reader's attention and understanding rise and fall as they go, and some stop early. The same draft and the same readers always give the same result.

03

They tell you how it went

Each one says what held them and where they lost the thread, quoting only the part they actually read.

Good to know

  • Simulated.The seats hold simulated readers. Names and titles such as Ashley or Dr. Russell are fictional and stand for no real person.
  • Traceable.Every quote comes from the text that reader read. A quote that does not match never reaches the page.
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